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“Jag kan inte sluta titta på…”

I en rätt rolig analys av trender i rubriksättandet på webben avslutar Choire Sicha med en allvarlig och träffande passage:

When you start looking for verbs, sometimes you hardly find any. “Here Is X” robs us of chances for passion and action. “Watch” boxes us in as consumers, just a pile of receptors down at the dark end of an Internet tube. These constructions acknowledge a truth: our actions are increasingly passive online, and we really are just looking for something to watch, click, share and receive.

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