Pappersklubben

Large commercial printing presses - for daily newspapers such as The\nSun or the Daily Telegraph - are not used for most of the day while the\nnewspaper is put together.

Mr Davies and his colleagues\nnegotiated a small print run for their paper - called Things Our\nFriends Have Written On The Internet - and, surprised by the cost,\nrealised others might want to do something similar.

\"We've been web people all our lives, and then we accidentally found out through a friend how cheap it was to print,\" he says.

Uppdatering: 4iP skriver lite om hur Newspaper Club har jobbat:

Next, and this is one of the finest qualities of Newspaper Club,\nthey took their time. They certainly didn't set a go live date and work\ntowards that. They had an idea for a online service but they didn't\nstart building. Instead they talked to lots of the potential customers\nthat had expressed an interest about their idea. Throughout this\nprocess the product evolved in subtle but important ways. Only once\nthey were sure they product hypothesis stacked up did they start\nbuilding.

Next they launched their private beta. The beta wasn't about testing\nthe user need but about execution. Lots of clever people have wonderful\nideas for star-ups but an idea is never enough. You need execute\nbrilliantly and arguably this is harder. Step forward VP Eng. Tom\nTaylor. I won't tell you how reassured I felt when over coffee a few\nweeks into the beta he told me he'd chucked away all the code and\nstarted over. Anyone privy to the private beta can testify that the\ndifference between the product then and now is enormous. The team\nweren't afraid to say we're wrong and start again.