IKEA-effekten

When people construct products\nthemselves, from bookshelves to\nBuild-a-Bears, they come to overvalue\ntheir (often poorly made) creations. We\ncall this phenomenon the IKEA effect,\nin honor of the wildly successful\nSwedish manufacturer whose\nproducts typically arrive with\nsome assembly required.

\nIn one of our studies we asked\npeople to fold origami and then to\nbid on their own creations along\nwith other people's. They were\nconsistently willing to pay more\nfor their own origami. In fact,\nthey were so enamored of their\namateurish creations that they\nvalued them as highly as origami\nmade by experts.

...annat än att mat man lagar själv alltid smakar godast.