Ädel Bird

Bird has made seven albums on three different labels, and pressed numerous live EPs himself, but he has never had this kind of promotional support behind him. An executive at one of his previous labels once told Bird that he had to stop riding around towns on his bike and putting up posters and start acting like a rock star. \"My reaction was, 'Are you kidding me?' \" Bird recalls. \" 'That's your marketing plan? Me sitting around and acting like a rock star?' \"