Tidiga förkastare

By searching through our list of over one million websites for what\nthose segments are doing today, we can get a sense for what might be\nthe next Internet blockbuster.

The Internet early adopter is actively using Google Docs and\nSpreadsheets (Bohemian Mix is over three times more likely to visit\nGoogle Docs versus the average Internet user), possibly indicating the\nattractiveness of server based productivity applications.

Något som är mycket mer intressant, men något mer svåranalyserat, är beteendet hos \"early discarders\", något som beskrivs på annan plats hos New York Times:

When you first come across some obscure cultural artifact -- an\nunknown indie band, organic skate sneakers or wireless headphones from\nFinland -- you will want to erupt with ecstatic enthusiasm. This will\nhighlight the importance of your cultural discovery, the fineness of\nyour discerning taste, and your early adopter insiderness for having\nfound it before anyone else.

Then, a few weeks later, after the\nobject is slightly better known, you will dismiss all the hype with a\ngesture of putrid disgust. This will demonstrate your lofty superiority\nto the sluggish masses. It will show how far ahead of the crowd you are\nand how distantly you have already ventured into the future.

\nIf you can do this, becoming not only an early adopter, but an early\ndiscarder, you will realize greater status rewards than you ever\nimagined.