Integrationsproblemet
I senaste avsnittet av 30 Rock var det lite svårt att avgöra om man drev med produktplacerings-galenskapen, eller faktiskt placerade en produkt (se video ovan). Det var tydligen både och, skriver Reuters (via: TV Squad).
Through November 18, Nielsen tracked 142 placements this season for a total of 779 seconds, or nearly 13 minutes, for "30 Rock," compared with 381 occurrences for a total of 2,505 seconds, or nearly 42 minutes, for "Office." From September 24 through November 11, there were more than 80 brand mentions on "Office," according to Nielsen. But sources at NBC and production company Reveille insisted that the placements were all scripted humor rather than emerging from any media buys or integration deals with NBC Entertainment or production company Reveille.
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