Om loopandets estetik – Chris Baraniuk, ““The Wheel of the Devil”: On Vine, gifs and the power of the loop“:
The hypnosis of the loop, combined with the idea that, devoid of true beginning and end, it is somehow meaningless and self-defeating, is what makes a loop seem so uncanny. Nonsensical yet enthralling, the loop of zoetrope or gif is like a broken record in that it captures a moment in which time has been made to maniacally repeat itself. This narrative dissonance, this psychotic imagery which implicitly begs to be halted or somehow set free is at odds with all other un-looped media.